Marketing Manager

About us

At Primacorp Ventures, we are all about creating opportunities and making a meaningful impact. Founded in 1995, we're the largest accredited independent post-secondary education group in Canada.  Yet, for us, this is just the opening act of our transformative journey!  

Job Title: Marketing Manager – Content & Copywriting

Company: Primacorp Ventures

Location: New Westminster, BC

Job Type: Full-time

About 

At Primacorp Ventures, we are dedicated to shaping industries through innovative business solutions. As a leader in diverse sectors, we focus on growth, transformation, and delivering exceptional value. We are looking for a Marketing Manager – Content & Copywriting to lead our content strategy and manage a small team of talented writers to enhance our brand presence.

Job Summary

We are seeking a Marketing Manager – Content & Copywriting with a passion for storytelling, a strategic mindset, and strong leadership skills. This individual will oversee a team of three content writers, ensuring that all written materials align with brand standards, drive engagement, and support business objectives. The ideal candidate is a self-starter, problem-solver, critical thinker, and team player who can balance creativity with data-driven decision-making. French language proficiency is an asset as we expand our reach in bilingual markets.

Key Responsibilities

• Content Strategy & Execution
  • Develop and implement a content marketing strategy aligned with business goals.
  • Oversee the creation of high-quality content, including blogs, website copy, social media posts, email campaigns, and marketing collateral.
  • Ensure brand consistency across all written materials.
• Team Leadership & Development
  • Manage, mentor, and inspire a team of three content writers.
  • Provide guidance on content best practices, storytelling techniques, and SEO optimization.
  • Foster a collaborative and creative work environment.
• Copywriting & Editing
  • Write and edit compelling copy for various marketing channels, ensuring clarity, persuasiveness, and brand alignment.
  • Review and refine team members' work, maintaining high-quality standards.
• SEO & Performance Optimization
  • Implement SEO best practices to improve search rankings and content visibility.
  • Monitor content performance and adjust strategies based on data-driven insights.
• Cross-Functional Collaboration
  • Work closely with the design, digital marketing, and sales teams to align content with broader marketing initiatives.
  • Support product launches, campaigns, and branding efforts with targeted content strategies.

Qualifications & Skills

• Minimum 3 years of experience in a managerial role, leading content teams.
• 5+ years of experience in content marketing, copywriting, or a related field.
• Strong leadership and team management abilities.
• Excellent writing, editing, and proofreading skills.
• Proficiency in SEO, content strategy, and digital marketing trends.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Strong analytical skills to measure content effectiveness and optimize strategies.
• French language proficiency is an asset.
• Self-motivated, proactive, and able to work both independently and collaboratively.

Why Join Us?

• Opportunity to lead a growing content team and shape the brand’s voice.
• Work in a dynamic and innovative environment with a focus on growth and creativity.
• Competitive salary and benefits package.
• Be part of a company that values innovation, teamwork, and professional development.

How to Apply
If you are a strategic thinker and passionate leader with a love for content marketing, we’d love to hear from you! Apply now by submitting your resume and a portfolio of relevant work.

Don’t hold back!—apply today, even if you do not tick every skills list. We cherish diverse skill sets, knowing your unique experiences and perspectives enrich our dynamic team