Performance Marketing Copywriter

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Date: Feb 19, 2026

Location: New Westminster, British Columbia, CA, V3M 6G2

Company: Primacorp Ventures Inc

About us

At Primacorp Ventures, we are all about creating opportunities and making a meaningful impact. Founded in 1995, we're the largest accredited independent post-secondary education group in Canada.  Yet, for us, this is just the opening act of our transformative journey!  

 

Performance Marketing Copywriter  – Full-Time 

Location: Primacorp Head Office – New Westminster, BC
Reports To: Digital Marketing Manager / Head of Marketing
Schedule: Monday to Friday, 9:00 AM – 5:00 PM (In-Office)
Employment Type: Full-Time, Permanent
Salary Range: $50,000–$60,000 annually + comprehensive benefits

 

About the Role

Primacorp is hiring a Performance Marketing Copywriter  to drive high-performance digital advertising and lead generation across multiple college brands and owned businesses. This role blends creative copywriting with data-driven performance marketing.

You’ll create conversion-focused content for paid media campaigns across Google Ads, YouTube, TikTok, Facebook, and Instagram, while optimizing landing pages to improve conversion rates and revenue growth. This is an in-office position at our New Westminster, BC, head office.

Key Responsibilities

Paid Media & Performance Content

  • Write high-converting ad copy for paid channels, including Google Ads (Search, Performance Max, Demand Gen), Meta (Facebook & Instagram), TikTok, and YouTube

  • Develop creative concepts and scripts for short-form and video-based ads

  • Adapt messaging for different platforms, funnels, and audience segments

Landing Page & Conversion Optimization

  • Create and optimize landing page copy aligned to paid traffic

  • Improve conversion rates through persuasive messaging and clear calls-to-action

  • Ensure message match between ads and landing pages

A/B Testing & Optimization

  • Build and manage A/B tests for ad creatives, headlines, CTAs, and landing pages

  • Analyze results and scale winning content across campaigns

  • Continuously improve lead generation performance

Performance Analytics

  • Monitor ad and landing page performance using tools like Google Analytics and native ad platform insights

  • Translate performance data into actionable content improvements

  • Identify underperforming assets and optimize or replace them

Website Content & SEO Support

  • Support website content updates across multiple business brands

  • Ensure SEO best practices are followed for educational and marketing content

  • Maintain consistent brand voice and UX across digital properties

Blogging, PR & Thought Leadership

  • Research and write SEO-friendly blog posts and education-focused content

  • Develop authoritative articles to support PR, brand credibility, and organic growth

Cross-Functional Collaboration

  • Partner with media buyers, designers, videographers, and marketing leadership

  • Support rapid content production for campaign launches and promotions

Qualifications & Experience

Education & Experience

  • Bachelor’s degree in Marketing, Communications, Digital Media, or related field (or equivalent experience)

  • 2–3+ years of experience in performance marketing, paid media content, and lead generation

  • Proven portfolio of ad copy for Google Ads, Meta (Facebook/Instagram), TikTok, and YouTube

  • Hands-on experience creating and optimizing landing pages for paid campaigns

Skills & Competencies

  • Strong direct-response and conversion copywriting skills

  • Understanding of A/B testing methodologies and digital analytics

  • Ability to write across formats: short-form social ads, video scripts, long-form blog content

  • Strong organizational and time management skills in fast-paced environments

  • Excellent grammar, spelling, and editing skills

  • Comfortable working with CMS platforms and landing page builders

 

#dmnd

Don’t hold back!—apply today, even if you do not tick every skills list. We cherish diverse skill sets, knowing your unique experiences and perspectives enrich our dynamic team.
We are proudly Canadian — rooted in our diverse communities, guided by our values, and committed to growing together from coast to coast.